Privacy Policy

This Privacy Policy describes how ECOM WHITE CONSULTING LLC (doing business as "CLARINE," "we," "us," or "our") collects, uses, shares, and protects your personal information when you visit our websites clarine.co and clarineco.com (collectively, the "Site") or purchase our luxury-inspired timepieces and accessories.

We are committed to transparency about our data practices and compliance with global privacy laws, including the EU General Data Protection Regulation (GDPR), UK GDPR, California Consumer Privacy Act (CCPA/CPRA), and other applicable privacy regulations.

When you interact with our Site or make a purchase, we collect information you voluntarily provide, including:

• Account & Order Information: Name, email address, phone number, shipping address, billing address
• Payment Information: Payment card details (processed securely by our payment processors: Shopify Payments, PayPal, and Shop Pay—we do not store complete payment card numbers on our servers)
• Communications: Content of messages when you contact our customer support, leave product reviews, or engage with our marketing campaigns
• Marketing Preferences: Your email and SMS consent preferences and communication history
• User-Generated Content: Photos, reviews, testimonials, or other content you choose to share with us

When you visit our Site, we and our third-party partners automatically collect certain technical information:

• Device & Browser Data: IP address, browser type and version, device type, operating system, screen resolution
• Usage Data: Pages visited, time spent on pages, products viewed, search queries, click patterns, referring/exit pages
• Location Data: Approximate geographic location based on IP address
• Cookie Data: Information collected through cookies and similar tracking technologies (see section-policy 8)

Technologies We Use:

• Cookies and local storage
• Pixel tags and web beacons
• Session replay and analytics tools
• Mobile device identifiers

We may receive information about you from:

• Advertising Partners: Meta (Facebook/Instagram), TikTok, Google, Pinterest – demographic and interest data to help us reach relevant audiences
• Data Analytics Providers: Aggregated insights about customer demographics and preferences
• Public Sources: Social media profiles when you interact with our brand publicly
• Fraud Prevention Services: Information to help us detect and prevent fraudulent transactions

We use your personal information for the following legitimate business purposes:

2.1 Order Fulfillment & Customer Service

• Processing and fulfilling your orders
• Sending order confirmations, shipping notifications, and delivery updates
• Handling returns, exchanges, and refunds
• Responding to your inquiries and providing customer support
• Verifying your identity and preventing fraud

2.2 Marketing & Communications

• Sending promotional emails about new products, special offers, and exclusive deals (with your consent where required)
• Sending SMS marketing messages (with your express consent)
• Personalizing your shopping experience based on browsing and purchase history
• Showing you relevant advertisements on social media and other websites
• Conducting surveys and requesting feedback

2.3 Analytics & Site Improvement

• Analyzing how customers use our Site to improve functionality and design
• Understanding customer preferences and shopping patterns
• Testing new features and optimizing our product offerings
• Measuring the effectiveness of our marketing campaigns

2.4 Legal & Security

• Complying with legal obligations, including tax and accounting requirements
• Detecting, preventing, and investigating fraud and security incidents
• Enforcing our Terms of Service and other policies
• Protecting the rights, property, and safety of CLARINE, our customers, and others
• Responding to legal requests and preventing harm

We do not sell your personal information for money. However, we share your information with trusted third parties in the following circumstances:

3.1 Service Providers

We work with carefully selected third-party vendors who help us operate our business:

These service providers are contractually obligated to protect your data and may only use it for the specific purposes we authorize.

We share information with advertising platforms to:

• Show you relevant ads on Facebook, Instagram, TikTok, Google, Pinterest, and other platforms based on your interests and browsing behavior
• Measure ad performance and understand which campaigns are most effective
• Create lookalike audiences to reach potential customers similar to our existing customers
• Retarget visitors who viewed products but didn't complete a purchase

If CLARINE is involved in a merger, acquisition, bankruptcy, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email and/or prominent notice on our Site of any such change in ownership or control.

We may disclose your information when required by law or when we believe disclosure is necessary to:

• Comply with a legal obligation, court order, or government request
• Enforce our Terms of Service and other agreements
• Protect the rights, property, or safety of CLARINE, our customers, or the public
• Detect, prevent, or address fraud, security, or technical issues

CLARINE is based in the United States. If you are located in the European Economic Area (EEA), United Kingdom, or other regions with data protection laws, please note that your information will be transferred to, stored, and processed in the United States and potentially other countries where our service providers operate.

These countries may have data protection laws that differ from those in your jurisdiction. However, we implement appropriate safeguards to protect your information, including:

• Standard Contractual Clauses (SCCs) approved by the European Commission
• Adequacy decisions for certain countries
• Privacy Shield frameworks where applicable
• Other legally recognized transfer mechanisms

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

After the retention period expires, we securely delete or anonymize your information. In some cases, we may retain anonymized or aggregated data indefinitely for statistical analysis.

Depending on your location, you may have certain rights regarding your personal information. We respect and honor these rights for all our customers globally.

6.1 Rights Under GDPR/UK GDPR (EU & UK Residents)

• Right to Access: Request a copy of the personal data we hold about you
• Right to Rectification: Correct inaccurate or incomplete data
• Right to Erasure ("Right to be Forgotten"): Request deletion of your data under certain circumstances
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Object: Object to processing based on legitimate interests or for direct marketing
• Right to Withdraw Consent: Withdraw consent at any time (without affecting prior processing)
• Right to Lodge a Complaint: File a complaint with your local data protection authority

6.2 Rights Under CCPA/CPRA (California Residents)

• Right to Know: Request disclosure of personal information collected, used, and shared
• Right to Delete: Request deletion of personal information
• Right to Opt-Out: Opt out of the "sale" or "sharing" of personal information and targeted advertising
• Right to Correct: Request correction of inaccurate personal information
• Right to Limit Use of Sensitive Data: Limit use of sensitive personal information
• Right to Non-Discrimination: Not be discriminated against for exercising your rights

6.3 Rights Under Other State Privacy Laws

If you reside in Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), or other states with comprehensive privacy laws, you have similar rights to access, delete, correct, and opt out of targeted advertising and sales.

6.4 How to Exercise Your Rights

To exercise any of these rights, please contact us at:

We will respond to your request within the timeframes required by applicable law (typically 30-45 days). We may need to verify your identity before processing your request to protect your privacy and security.

• Email: Click the "Unsubscribe" link at the bottom of any marketing email, or email info@clarineco.com
• SMS: Reply "STOP" to any SMS message, or contact info@clarineco.com

Note: Even if you opt out of marketing, we may still send transactional emails (order confirmations, shipping updates, etc.).

To opt out of targeted advertising and the "sale/sharing" of your data:

• Cookie Banner: Use our cookie consent tool (powered by a Shopify app) available on our Site to manage your preferences for EU/UK visitors
• Browser Settings: Enable "Do Not Track" or "Global Privacy Control" (GPC) in your browser
• Platform Opt-Outs:
  • Meta (Facebook/Instagram): Ad Preferences
  • Google: Ads Settings
  • TikTok: TikTok Privacy Center
  • Pinterest: Privacy Settings
• Industry Opt-Outs:
  • Network Advertising Initiative (NAI)
  • Digital Advertising Alliance (DAA)

Email Us: For a comprehensive opt-out request, email info@clarineco.com with the subject line "Opt Out of Targeted Advertising."

We use cookies and similar technologies to enhance your browsing experience, analyze site traffic, and deliver personalized advertising.

What Are Cookies?

Cookies are small text files stored on your device when you visit our Site. They help us recognize you, remember your preferences, and improve site functionality.

Types of Cookies We Use

Managing Cookies

• Cookie Consent Tool: Manage your cookie preferences through our Shopify-powered consent banner (for EU/UK visitors)
• Browser Settings: Most browsers allow you to block or delete cookies through settings
• Mobile Settings: Adjust tracking settings in your iOS or Android device settings

Note: Blocking essential cookies may affect site functionality (e.g., you may not be able to complete purchases).

CLARINE's products—luxury-inspired watches and accessories—are designed for and marketed to adult women. However, we recognize that our products may also be purchased by or for individuals aged 13 and older.

Our Commitment:

• COPPA Compliance (USA): We do not knowingly collect personal information from children under 13 without verifiable parental consent. Our Site is not directed at children under 13.
• GDPR/UK GDPR: For EU/UK residents under 16, we do not engage in the "sale/sharing" of personal data or targeted advertising without appropriate consent mechanisms.
• General Policy: If we become aware that we have collected personal information from a child under the applicable age of consent without proper authorization, we will take steps to delete that information promptly.

If you believe we have collected information from a child inappropriately, please contact us immediately at info@clarineco.com.

We take the security of your personal information seriously and implement reasonable administrative, technical, and physical safeguards to protect it from unauthorized access, disclosure, alteration, or destruction.

Our Security Measures Include:

• SSL/TLS encryption for data transmission
• Secure payment processing (PCI DSS compliant processors)
• Regular security audits and vulnerability assessments
• Access controls and authentication requirements
• Employee training on data protection and privacy
• Incident response and breach notification procedures

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials.

Our Site may contain links to third-party websites, social media platforms, or services (e.g., payment processors, review platforms). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or business operations. When we make material changes, we will:

• Update the "Effective Date" at the top of this policy
• Post a notice on our Site
• Send an email notification to registered customers (where legally required)

Your continued use of our Site after changes are posted constitutes your acceptance of the revised policy.

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

For EU/UK Residents: If you are not satisfied with our response to your privacy inquiry, you have the right to lodge a complaint with your local data protection authority.

This Privacy Policy was last updated on November 1, 2025. By using our Site, you acknowledge that you have read and understood this Privacy Policy.